Amazon introduces free shipping to Ireland

Amazon has announced today free shipping on orders worth more than £25, to Ireland.

This must come as a big shock to the overcharging Irish retailers. Let's see how they will react.

Recently I walked into a HMV store to look at some Wii accesories and games. I was surprised to see prices were only about 20% higher than what I could find online. One year ago the margin would have been more like 50%.

Premium I would pay for looking and feeling a product before buying is no more than 10%. Anything above that is overpricing.